When I go looking for a new game, I am often on the lookout for new and novel ideas. Perhaps a rarely- or never-seen-before mechanic; or how about something which captivates on an already engaging mechanic and makes it truly spectacular? That’s my usual tastes, so it was my surprise when I found my thumb itching to press the “Download” button for Looney Tunes World of Mayhem, of which there is very little of new, or never seen before, or even improvement on mechanics. However, if there’s one thing that definitely made me click onto it, it was the Looney Tunes brand itself. Sometimes, brand awareness really is best – And here is what I think about World of Mayhem.