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Archive for February 28, 2019

Skip – The Art of the Five Second Advert

Advertisers today have an incredibly difficult new premise to abide by: Grab my attention in five seconds.

Advertising remains a necessary evil, it keeps alive those forms of media that have no other practical means of gathering revenue, but we – the consumers, the YouTube watching generation – still find it to be annoying, intrusive, and too easily dismissed and ignored. We are not so captive an audience as the TV watching public, stuck to the couch while we wait for our desired viewing to return, perhaps vanishing into the kitchen or bathroom to attend to our plumbing. We can scroll past, we can install an ad-blocker, we can wait five seconds and skip… (more…)

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