In the current era of video games, we seem to have hit a weird snag. We’re seeing the prices of digital downloads rise whilst the cost of a physical copy is falling – it all seems to make no sense! However, what really is best for consumers? What is the best distribution method for developers and why are we seeing this weird shift in prices? When a physical copy sells for £35 and a digital copy sells for £45, is there a reason to back digital?